Arturo Alvarez Demalde
If you have been in a time machine stuck in the Sixties and you find yourself in our current time, then you won’t miss the craze that has never gone away, social media. If you are not using social media to promote your website or business, you are suffering. You can start by saying, “I am not a social media pro,” or “I don’t know what it entails.” Trust me, it’s easier than you think if you want to take your business to the next level.
So how can you use social media to promote your business? We are going to look at 5 tips that Chrissy Weems would like you to apply to see a change in your business.
Start already
There are a number of social media platforms you can choose to start with. Twitter, Facebook, Google+, LinkedIn, YouTube, Pinterest and so on. Identify the ones that your target market is more likely to use and get started.
Before you start out, identify the differences between the platforms and take advantage of them. Place your products on Pinterest, offer specials for birthdays for your customers on Facebook, or make retweets of each positive tweet that you see.
Don’t be afraid to think outside of the box. You can place a post on Facebook or on the website of your company, or you could create a YouTube video that showcases a how-to-do guide for you to have better rankings on Google searches that are related. In summary, social media allows you to spread your message in a fresher and more interesting way than you would do without it.
Have a consistent brand image
It’s clear that all social media platforms are used for different purposes, either way, you need to have a consistent brand on all the platforms. Ensure that your logo and username are identical on all the social media accounts and that your tone and look are easily identifiable. You have to make it easy for people to identify your brand.
Have a mix of social media content
People are on social media to be social. The moment people see ads popping up in your page, they will drop very fast. To counter it, you need to have a diverse range of posts that have interesting articles, images, links, and videos related to the industry you are in for people to Subscribe to. Between the funny and thought-provoking content, you can place in some posts about the services you offer that will not come across as an advertisement.
To make sure that these points are consistent, use an editing service in social media. You will have more people looking at your info and they will develop a positive attitude towards the brand. Before things get any further, you will have a community for free.
Connect with your influencers and engage with your audience
People are very open in sharing their opinions on social media; you can confirm this by the comments you see on YouTube. Post some participation challenges or poll questions to have an interactive session with your audience and get your posts out there for more people to see. This will help you to gain insight into your preferences and customer motivations.
Additionally, connect with well-known influencers in your industry. If you find a celebrity tweeting something relatable, retweet it.
Measure your success
When you invest in promoting your business using social media, monitor your progress by tracking your data. You can start by using Google Analytics to help you see the posts that generated more clicks on your website, which will help in identifying what works and what is not working when promoting your website in social media platforms.
Chrissy Weems advises that snooping around to monitor the activities of your competitors is beneficial to your business. You need to check how they are marketing on social media, the platforms they are using, and the number of followers they have as well as what they do differently. In summary, ensure that you track what your competitors are doing so that you don’t fall behind.
